USM PENANG, 18 December 2023 – Universiti Sains Malaysia (USM) is pleased to announce the successful collaboration with QSR Brands (M) Holdings in the development of its Bachelor of Management in Strategy and Organisation, micro-credentials mode.

This partnership signifies a noteworthy achievement in advancing flexible education within the field of management studies.

Building on the success of this programme, USM and QSR Brands (M) Holdings are proud to unveil plans for an innovative educational pathway.

Apart from collaborating for professional development programmes in Business Analytics, this strategic partnership aims to design a cutting-edge micro-credentials programme tailored for Master's degree candidates, offering a unique and specialised approach to advanced management education.

The Memorandum of Agreement (MoA) between USM and QSR Brands (M) Holdings Bhd., formalised in February 2023, has resulted in the commencement of the programme's inaugural cohort.

USM is honoured to welcome the initial group of 14 learners pursuing the comprehensive Bachelor of Management in Strategy and Organisation with Honours (offered by the School of Management) specialising in Food and Technology (offered by the School of Industrial Technology) through the micro-credentials pathway.

This collaboration marks a significant milestone in our commitment to providing innovative and industry-relevant educational opportunities.

Micro-credentials have proven to be a dynamic and effective way for individuals to acquire targeted skills in a rapidly changing professional landscape.

By extending this success to the Master's level, USM and QSR Brands (M) Holdings aim to provide professionals with a flexible, accessible, and industry-relevant educational pathway.

This strategic partnership with QSR Brands (M) Holdings aligns with USM commitment to delivering innovative and impactful education.

The extension of micro-credentials to the Master's level reflects USM dedication to meeting the evolving needs of professionals seeking advanced management skills.

As USM and QSR Brands (M) Holdings embark on this ground breaking venture, both entities are confident that the Master's-level micro-credentials programme will contribute to shaping the future of management education, providing professionals with the skills needed to thrive in a rapidly evolving global economy.

Source: QSR Brands (M) Holdings press release