USM PENANG, 1 July 2023 – Nini Yusof, an alumna of the School of Humanities, Universiti Sains Malaysia (USM) 1996, has become the first woman appointed as the Chief Executive Officer (CEO) of Media Prima Television Networks (MPTN) and Primeworks Studios, effective from August 1, 2023.

This announcement was made by Media Prima Bhd., stating that Nini will be replacing Datuk Khairul Anwar Salleh, who will step down to focus more on his interest in the field of arts and creative writing.

Nini holds a bachelor’s degree in English Language and Literacy Studies (ELLS) with a minor in Mass Communication and Management, has served Media Prima for 11 years, holding several key leadership roles since joining the company in 2012.

As the CEO of MPTN, she will oversee the operations of TV3, TV9, 8TV, ntv7, Tonton, and Primeworks Studios.

Previously, Nini served as the Deputy CEO of MPTN and Primeworks Studios, and her previous key positions included Director of Sales and Strategy at MPTN, as well as Chief Content Officer of Media Prima Omnia and Primeworks Studios.

In addition, Nini led several high-rated content co-productions with international broadcasters and partners such as SBS for Masters In The House Malaysia, E! Entertainment for E! News, and Cooking For You, a culinary special through a five country co-production initiative under the Asia-Pacific Broadcasting Union (ABU).

She also initiated a collaboration between Media Prima and CJENM for the home shopping and e-commerce business, CJ Wow Shop (Wowshop), in 2016. This joint effort was a significant business transformation initiative aimed at expanding the group's revenue streams.

Nini began her career with KPMG Malaysia in 1996 and subsequently worked with NBC Universal, Fox Networks Group, and STAR TV, based in Singapore, where she was responsible for affiliate sales and marketing, distribution in 9 markets for over 20 channels, including iconic channels such as National Geographic Channels, FOX and STAR brands.

She was also part of the film development team for Fox International Productions in the Indonesian market.

According to the group Director, Rafiq Razali, the group is delighted to announce Nini's appointment as the new CEO of MPTN and Primeworks Studios, considering her extensive experience in the domestic and regional media segments, which is invaluable in providing high-quality content to the audience and innovative solutions to advertisers.

"Her proven track record with Media Prima will ensure a smooth transition and integration in this new role as we continue to progress in the rapidly evolving media landscape," said Rafiq.

The entire USM community congratulates Nini Yusof on her appointment.

# SDG 5: Gender Equality

Text: Nur Farrah Ezlin Mohd Suhaimi