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COME AND JOIN THE INTEGRATED MARKETING COMMUNICATION (IMC) 360° INTERNATIONAL WEBINAR

USM PENANG, 11 August 2021 -- The Universiti Sains Malaysia (USM) School of Communication will be hosting a FREE webinar, the IMC360° INTERNATIONAL WEBINAR this coming Saturday, 14 August 2021, from 9.00 am to 4.30 pm in conjunction with the 10th Anniversary of Master of Communication (Integrated Marketing Communication), a flagship programme of the School of Communication, USM. 

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According to its Deputy Dean, Assoc. Prof. Dr. Hasrina Mustafa, this webinar brings together leading professionals, researchers, educators and practitioners in a special interdisciplinary platform that highlights the latest trends, innovations, industrial best practices, research findings, and practical solutions that can be used to build seamless integration across multiple communication platforms. 

“A special highlight of the webinar is a FREE TikTok Workshop, organised to provide the latest skill set in marketing communication for brands,” she added.

Furthermore, Hasrina is urging all who are interested to join this webinar and REGISTER for FREE NOW at https://imc360.org/register-now.

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Year 2021 marks a glorious achievement and significant milestone for the Master of Communication (Integrated Marketing Communication) programme as it celebrates its 10th anniversary since its first establishment in 2012.

It is a 10-year celebration of accelerating and advancing knowledge and skill sets of tomorrow and providing pathway towards career advancement among our future talents.

“10 years strong, leaping to the next” was chosen as the official theme and tagline of the celebration to reflect on a grand 10-year achievement as we strive and endeavour for greater success in the future,” she added.

Master of Communication (Integrated Marketing Communication) is a flagship Master’s degree programme under the School of Communication, USM.

The Executive Programme is offered at USM@Kuala Lumpur since 2012.  In response to various technological advancements largely driven by the Fourth Industrial Revolution, the programme has undertaken an extensive curriculum review since early 2020, before it was reintroduced in early 2021.

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The new curriculum reflects a digital-first, data-driven and real-world ready curriculum that is specifically designed to produce professionals who can navigate effectively between the analytical and creative challenges of IMC through strategic integration of different media in facing various demands and challenges of the Fourth Industrial Revolution.

Text: Hafiz Meah Ghouse Meah

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