USM PENANG, 30 June 2021 - Penerbit USM has launched a brand new e-commerce platform in its continued efforts to enhance product visibility and elevate the customers’ online buying experience.

The new platform also gets a new name: Emdash, which can be accessed via Emdash.my.

A robust upgrade of the publisher’s previous e-commerce, the platform’s key new features include integration with major marketplaces (such as Shopee and Lazada), linked inventory, fast browsing capability, enhanced search and mobile-friendly interface.  

The launching also kicks off with a Grand Opening Sale, in which Penerbit USM book titles are offered at a discount of 30 percent. The sale begins on 1 July and ends on 4 July 2021.

According to the Director of Penerbit USM, Associate Professor Dr. Nazarudin Zainun, the new e-commerce platform signifies the publisher’s intent to transcend borders and reach a global audience. 

“We have an important mission to push our titles into the far-reaching world, transform key aspects of our operation, and move Penerbit USM towards the path of sustainability.” 

Added Nazarudin, “We will not stop here. There will be more changes in our quest to remain competitive and relevant.”

Penerbit USM is an award-winning scholarly publisher with numerous accolades, including Anugerah Akademik Negara, Anugerah Buku Negara, Anugerah MAPIM and the Ministry of Education’s CRÈME Journal Awards.

Text and graphic: Zulkifli Musa