PENANG, 1 July 2013 - "Being the head of the company itself has many challenges, especially among family and friends who are concerned about your decision to go into business and the fact that you no longer receive a fixed salary every month," said the Chief Executive Officer (CEO), Globetronics Technology Bhd. (GTB), Heng Huck Lee.

Speaking in the 2nd USM-CEO Talk Series held here entitled "Nurturing A Local Enterprise to Support the Global Market", Heng, a USM alumnus who graduated with a Bachelor of Applied Science (Hons.) in 1983, started working in GTB in 1991, exploring the opportunity to bring local products to the world stage.

According to Heng, to succeed, a CEO and a company should focus on the development of value-added products that are relevant to the needs of the market as there are so many challenges in branding and positioning at the global level.

"I always give priority to customer satisfaction in addition to continuously look for creativity and innovation, and to ensure that cost are reduced, performance optimized, and productivity increased," said Heng Huck Lee.

Present at the ceremony were the Deputy Vice-Chancellor (Industry and Community Network), Professor Dato' Dr. See Ching Mey; Deputy Vice-Chancellor (Research and Innovation), Professor Dr. Muhamad Jantan; the Dean of the Graduate School of Business, Associate Professor Dr. Sofri Yahya; and the Dean of the School of Management, Professor Dr. Fauziah Md. Taib.

The 2nd USM-CEO Talk Series was organised by the School of Management USM. Over 200 people attended the talk. - Text: Mohamad Abdullah/Photo: Mohamad Danial Shahri