KUALA LUMPUR, 3 July 2026 – In an era shaped by information overload, public scrutiny and fast-moving digital conversations, effective communication has become one of the most important assets for organisations. The ability to build trust, manage reputation and engage stakeholders with clarity is now essential across every sector.

Responding to this need, the Master of Communication (Mixed-Mode) at Universiti Sains Malaysia Kuala Lumpur (USM@KL) attracted encouraging interest from communication practitioners, public sector professionals and aspiring leaders during the USM@KL Open Day.

The programme was among the postgraduate offerings showcased at the Open Day, where visitors engaged with academic representatives to explore how strategic communication supports organisational leadership, reputation management and public engagement.

Designed for professionals seeking to elevate their communication expertise, the programme combines academic knowledge with practical applications in organisational communication, media studies, strategic communication, stakeholder engagement and communication research.

Through its mixed-mode delivery, the programme offers flexibility for working professionals while maintaining a strong emphasis on academic excellence, research capability and professional relevance.

According to Dr. Nur Atikah A Rahman, Programme Coordinator for Communication at USM@KL and Deputy Dean of Academic, Career and International, this mode allows you to gain theoretical understanding, practical insights and engaging in critical discourse in nurturing future lecturers, scholars and professionals who are equipped with advanced knowledge and research capabilities.

Throughout the Open Day, visitors also received personalised academic consultations and admissions guidance, enabling them to better understand the programme’s curriculum, flexible learning approach and career development opportunities.

Graduates of the programme are well prepared to pursue leadership and academic roles in communication, public relations, media organisations, government agencies, higher education institutions, non-governmental organisations and other sectors where effective communication is fundamental to organisational success.

Through the Master of Communication (Mixed-Mode), USM@KL continues to prepare communication professionals who can move institutions, nurture creative thinkers and aspiring scholars as well as leading meaningful engagement in an increasingly connected world.

Text: Theva Sarma Gopala Krishnan, Executive Officer/Editing: Associate Professor Dr. Shaik Abdul Malik Mohamed Ismail, Senior Editorial Consultant @ MPRC, USM/Photo: Muhamad Faris Darwisy Mohammad Rafiq